Compelling podcast audio for Tasmania’s Off Season, built to captivate listeners and spotlight the island in a unique and unforgettable way.
During the winter, Tasmania transforms into a vibrant wonderland, a message Tourism Tasmania passionately wants to share with all of Australia through their Off Season campaign. This season showcases the island’s unique beauty, rich culture, and exciting activities, inviting visitors to experience its magic.
To achieve this, they challenged us to craft compelling audio advertising for podcasts. Instead of the typical 30-second spot, they wanted something that would captivate listeners and spotlight Tasmania in a unique and unforgettable way.