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Sonic branding, scroll-stopping social sound, award-winning creative and AI-driven dynamic audio. The brands of tomorrow won't just be seen, they'll be heard.
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Audio Earcons
SOUND OFFSOUND ON
Person listening with eyes closed, sound waves flowing to their ear
THE GOOD STUFF

All the ingredients for more effective audio

Sonic branding
Your brand already has a look. We give it a voice, a sonic identity people recognise in half a second, from a two-note logo to a full audio universe.
LISTEN
Sonic branding
LIVE · READ FROM YOUR DEVICE, RIGHT NOW
We like our website like we like our audio, personalised.
Your part of the world Reading the sky… UV index…
Your device just told us all that. Now imagine your ad knowing it too, that's dynamic audio.
HEAR IT
ADAPT
THESE BRANDS LOVE US
Commercial Radio & AudioNova EntertainmentBBCTourism TasmaniaSpotifyNSW GovernmentLexusBanana BoatBetterHelpLifebloodAcast

Our work

WORK · NEWS · LISTEN ↓
Lifeblood dynamic audio campaign
DYNAMIC AUDIO
MFA Awards Nominated
The first audio ads powered by
real-time national blood supply data.
Feel New South Wales
3D Audio
3D AUDIO
3D audio that makes
you feel  New South Wales
BetterHelp track artwork
from the studio
BetterHelp
THE NUMBERS
95%
of Australians listen to audio
All broadcast & streaming radio, ad-supported and subscription music platforms, and podcasting.
INFINITE DIAL AU '26
Commercial Radio and Audio campaign
DYNAMIC AUDIO
600 different ads shows the effectiveness of dynamic audio.
AiMCO Awards
LIVE EVENT AUDIO
Original audio for Australian influencer awards.
Pimp My Salad
SONIC BRANDING
Salad never
sounded so good
Singapore Airlines track artwork
from the studio
Singapore Airlines
NSW Police road safety campaign
DYNAMIC AUDIO
Dynamic audio joins the road-safety toolkit
SONIC BRANDING
8×
more effective than visual branding
Audio branding outperforms visual-only branding.
IPSOS · THE POWER OF YOU '20
Banana Boat dynamic audio campaign
DYNAMIC AUDIO
Real-time sun safety messaging
Cardile Fireworks at the Perth Royal Show
LIVE EVENT AUDIO
Perth Royal Show
Live event audio fit for a King
Polestar track artwork
Polestar
from the studio
Polestar
DYNAMIC AUDIO
2.3×
more effective
Personalised audio ads vs standard audio ads.
CRA · POWER OF AUDIO PHASE 1 '25
Tourism Tasmania Off Season — a barrel sauna and tuba in the Tasmanian hills
PODCAST AUDIO
The Off Season
Not your typical 30-second spot.
Searchlight Pictures track artwork
Searchlight Pictures
from the studio
Searchlight Pictures
ORIGINAL THINKING

A hub for curious ears.

Drive better ROI with more effective audio creative.
EXPLORE THE HUB → ARTICLES · DEMOS · GLOSSARY
3D barber shop demo
PLAYABLE DEMOS
YOU'LL NEED HEADPHONES
Visit the 3D barber shop
The science of sounds that stick
FROM OUR EXPERTS
The science of sounds that stick →
SPEAK AUDIO
earcon /ˈɪəkɒn/ n.
A tiny sound that tells you something, like the ding when your money arrives.
DECODE THE JARGON →
FAQ
Can an ad know it's raining? What does my brand sound like?
Ask us anything…
THE PROOF
+23%
brand recall when sound is built in, not bolted on
THE LATEST FROM THE STUDIO
news + thinking ↓
LIVE EVENTS Jul 14, 2026 · 3 min read
The sound of State of Social 2026
Every August we head west to Perth for our favourite marketing conference, the first in Australia with its own sonic logo. Here's what goes into the sound of State of Social.
Aaron Matthews
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Every brand knows how they look. Very few know how they sound.
Herd Mentality · Ep 2, Aaron Matthews on sonic branding
WATCH FULL EPISODE →
We're creating the sound of the SONARR Awards
PARTNERSHIP Jul 11, 2026 · 2 min read
We're creating the sound of the SONARR Awards
Aaron Matthews
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Commercial Radio & Audio, The Power of Audio, Made Personal
CAMPAIGN Feb 19, 2026 · 3 min read
Commercial Radio & Audio, The Power of Audio, Made Personal
Romi Shepherd
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Original Audio announced as official Audio Partner of 2026 AiMCO Summit and Awards
NEWS Jan 12, 2026 · 2 min read
Original Audio announced as official Audio Partner of 2026 AiMCO Summit and Awards
Romi Shepherd
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MORE STORIES ↓
THE PEOPLE

Our team.

We're a small, senior team of audio obsessives, producers, sound designers, strategists and creatives who believe the best brands don't just get seen, they get heard. Every note is made original, in-house, in Sydney.

CREATIVE DIRECTOR
Aaron Matthews
Aaron Matthews
CO-FOUNDER
Adam Johnson
Adam Johnson
HEAD OF OPERATIONS
Romi Shepherd
Romi Shepherd
AUDIO PRODUCER / SOUND DESIGNER
Lloyd Allison-Young
Lloyd Allison-Young
AUDIO PRODUCER
Kayne Harrison
Kayne Harrison

Say hello.
We're listening.

[email protected]
121 Castlereagh St, Sydney NSW 2000
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Sonic Branding
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3D Audio
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